What Do You Need To Open A Casino

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From getting a licence and creating a site to choosing software and making a mark in a competitive industry, here’s what starting a gaming site entails

Creating a new online gambling site in the UK looks like a daunting task to most, and indeed, this kind of venture demands some true passion for the field and the will to invest and stick it out to start seeing a nice income from the business.

  1. Just bear in mind that you’re there to have fun. Casinos have evolved into one of the country’s premiere entertainment options. About 27 percent of Americans visit a casino at least once a.
  2. The time frame for online casino launch depends on both, business owner and software provider. Usually it takes up to 3 months for the provider to set up the software. It includes web site design, platform and games set up, custom settings and possible individual features.

However, there are also aspects of the online gaming market that make it easier to start an online gambling site than ever before. Software solutions are made for people who don’t know the first thing about programming and UK gambling laws are pretty clear cut and straight forward.

The regulatory matters are the first thing to look into because if you don’t have your licenses in place, you aren’t going to get very far with your online offer. So let’s have a look at that:

Legal stuff first

Steve and Matt Bourie, from the American Casino Guide, discuss 8 things to never do in a casino. They explain why you should never do these eight things. There are a lot of answers here and apparently no one here has actually opened a “casino. The question was, “How much does it cost to open a CASINO?” A casino. Thank you for the review, I am glad you felt comfortable during your visit. With our Extra Care Program, our environmental services team has increased the frequency of cleaning all commonly used areas and surfaces, such as, restrooms, entrances, exits, door handles, kiosks and more.

Before you even start thinking of a proper domain name for your gambling site, you need to look at the types of licenses you will need as put forward by the UK Gambling Commission. The general two licenses needed are the operating licence and the personal management licence.

You need to have the operating licence regardless of being in the UK or not, if you operate from another country you need to apply for a remote operating licence in order to offer UK players games online. The Gambling Commission has many different licenses for different types of games such as betting, bingo, casino games and lotteries.

However, if you are not going to offer your gaming services to British citizens but to other countries and all of the equipment related to your online gaming business is also located abroad, you do not need the licence from the UK Gambling Commission. It might be wise to contact the commission to find out more about the demands regarding the software and other issues that you should be well aware of ahead of starting up your online gambling enterprise.

It can also be wise to be in contact with a gaming lawyer such as Rick S. Geiger. You can follow him on Twitter here where he brings attention to many interesting aspects of the legal online gambling industry. Sometimes it is simply easier when you can ask your questions to a person and not a search engine or official site.

Creating a site

Creating a gambling site does not require in-depth programming knowledge. Today there are out-of-the-box solutions where you get a ready gambling site with a well-functioning backend system. You can also expect to get different choices of design and layout.

Usually the big gambling software providers brand themselves through their characters and themes. So if you go for a provider like Net Entertainment you will be able to build a site with their cool figures and unique designs. A great advantage with the well-established software providers such as Playtech, NetEnt and Microgaming is that their online solutions are made to truly engage the players while the operator of the site will find it easy to manage it and keep track of the business. But there is more than the actual design and navigation to think about.

Today players want fast and easy solutions and they expect payments to be safe. Therefore you need to consider what sort of payment systems you want to work with. This is something that can come together with the software package you choose and something you should learn more about before you settle for your gambling software.

This video gives you a nice payment systems outline:

The best software

Which software should you choose? You obviously want to give the UK players the games they are looking for and today there are great solutions where you can combine several software giants not to miss out on any important games.

Depending on what type of gambling you will offer, casino games and/or poker games, you might want to focus on a provider that can bring you important functions like live games, multi-player games, and mobile games.

The mobile gaming market is only growing and therefore it will make little sense to offer a gambling site not adjusted to smaller screens. In fact, there are plenty of gaming providers who focus solely on the mobile players. When it comes to poker a lot of players participating is a must and you should opt for a poker network that can give your site the type of action that poker players are looking for.

Getting traffic

To make money from a gambling site you need players. The revenues come from the losses of players so you will need a lot of them, but how will you get new players to discover your site? Today online gambling sites must understand SEO and how to appear where potential new players are online. This means that important search terms must be conquered and proper advertising in social media must also be in place. This can take a lot of time because, as you are probably aware of, the gambling market online is highly saturated. At the same time a PwC report on the casino and online gambling market shows that people are betting more and more, so there is room for more gambling sites. And if you understand how to work with online marketing correctly make use of venues like:

  • Gambling forums
  • Social media sites such as Facebook and Twitter
  • Article marketing and blogging

There is a chance that the search engines will start listing you in their free search results so that you can get more traffic and new players making your site into a lucrative venture.

The competition

As mentioned the competition is stiff and you can’t expect to take over well established brands such as Titanbet poker UK whose owner Teddy Sagi’s appearances in the gambling news has a positive effect on the brand no matter what the stories are about.

People like Teddy Sagi have a lot of experience and therefore they get a headstart even when they kick off completely new ventures. A good example of this is the team behind the online casino Mr Green, Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. Sidfalk and Bergquist were on the team that founded Betsson which is one of the major online gambling brands with a UK licence online today.

With this type of background they don’t only know what players are looking for, they also have the experience of running gambling platforms and know what to look out for. But one cannot just blame the competition for not making it to the top.

There are many reasons why some casinos find themselves blacklisted both by the players and by legal institutions. When the business is not managed correctly it will influence the success of the site and if you don’t have prior experience of offering games online it will pay off to learn as much as possible about possible pitfalls and also how to navigate the legal stuff correctly.

Money matters

The goal of every casino and poker operator is to make a lot of money from the site. But how soon can you expect to see a return of investment (ROI)? How much do you have to put into a venture to get it rolling? And when will you see money from your site?

Even if you decide to do a lot of the work by yourself and use a semi-automatic customer service chat function rather than a fully operating call centre, you should expect to put at least £194,000 ($300,000) on the new business. The marketing will be a costly part and also a very important one since you will need a lot of new players if you want your gambling site to pay off.

If you work like a Trojan and manage to advertise correctly and also start to show up in the search results within a few months, you could look forward to making a return about half a year after starting the business.

However, it could be a lot more depending on your skills, luck and other factors. The biggest gambling operators online put huge amounts of money into their marketing and these are the ones you are up against so you’d better find the right channels and best methods to reach your target clientele.

If you want to offer live games and extensive live customer support this will lead to additional costs. Some online gaming sites start out without and then add it on as they collect a wider player base. This is also an alternative if you are not ready to put a huge sum into your site right from the start.

Your costs for outsourcing work and for hiring staff will depend on how much you can do yourself and just what you want to offer. Consider how your customer support will affect the way your site is perceived. A casino such as Casumo only has a ‘contact us’ form and no telephone or chat support while a big site such as Unibet has done a lot in recent years to upgrade its support and make it available 24/7. While customer support can be costly to run it could actually make your brand look more serious, which is also a very important form of marketing.

Safe gambling online

Another thing to consider carefully is player safety. Offering solutions for players that develop gambling addictions is something that ensures a site will be taken seriously. For this purpose it might be a good idea to go through training and get certification from a well-known organisation such as GamCare. With GamCare certification you can offer your players the kind of support they will need and therefore make your site a safe and harmonious place on which to gamble.

While it would be wonderful if all new players that join your gambling site know how to gamble in a safe and healthy way this is simply not the case. It is crucial you find out more about gambling addictions, how it works, and what you can do to keep it out of your casino or poker room. It might also be of interest to see what different organisations are doing.

Offering the big jackpots

Many players are drawn to the progressive games and the poker rooms with the biggest prizes. This is only natural. If you open a casino you need to realise you might not be able to offer the progressive games until you reach a certain level of turnover. Even if you build a site with the NetEnt games it might be a while before you can offer their big progressive games such as Hall of Gods and Mega Fortune that holds the record of largest jackpot payout online. But if you work on building a solid player base and use the right marketing methods it shouldn’t have to take more than a year to get these games and add on something to your site that will attract many more players.

Work with a plan

As you can tell there are quite a few things to consider before starting an online gambling site and good advice is to build a solid plan. A plan where you tak every aspect into consideration and calculate your estimated costs.

With this plan in hand it will be easier for you to create a success online and avoid mistakes that could lead to troublesome setbacks. Even if you are eager to get that site going it will be wise to give the plan plenty of time for plainer sailing once your site opens its doors to players from the UK and other parts of the world.

You've Got Questions? We Have Answers.

Below is a list of frequently asked questions about our hotel, casino, restaurants, entertainment and more. If you can’t find the answer you’re looking for, please contact us and we’ll be happy to help you.

For questions regarding what to expect when coming to property, please click here.
For property information in regard to the closure & current offerings, please check out our updates here.

What certifications does the hotel hold?

Potawatomi Hotel & Casino is the first casino hotel in Wisconsin to attain LEED® Gold certification. Developed by the U.S. Green Building Council, the LEED (Leadership in Energy and Environmental Design) rating system ranks buildings on their energy and water consevation, greenhouse gas emission reduction, improved indoor environmental quality and their overall environmental impact. Visit www.usgbc.org to learn more.

When did the hotel open?

The hotel welcomed its first guests on August 18, 2014.

Can I change or cancel a hotel reservation online?

Yes, you may change or cancel your hotel reservation by viewing your reservation online.

Do I need to provide my credit card information to book a hotel reservation?

Yes, a valid credit card is required to book all hotel reservations at Potawatomi Hotel & Casino. Your credit card will not be charged until you check-in to the hotel. Online transactions are processed through a secure server, which encrypts the credit card information, protecting your information from being disclosed to third parties. If you prefer to provide your credit card information directly to one of our Call Center Representatives, they can be reached 24 hours a day at 1-800-PAYSBIG.

What is Potawatomi Hotel & Casino’s cancellation policy?

Cancellations must be made by 8 p.m. on the day of your arrival.

Do you require an authorization on my credit card for incidentals?

Yes, a major credit card is required at the time of check-in. Your credit card will be authorized for Room and Tax & $50 at check-in to care for any incidentals that you may charge back to your room, such as dining.

What are the check-in and check-out times?

Check-in is at 4 p.m. and check-out is at 11 a.m.

Can I request an early check-in or late check-out?

Early check-ins and late check-outs are based on availability of the hotel and may be requested on the day of by contacting the Front Desk.

Do you offer special hotel rates for groups?

Please contact our Sales & Catering team at 414-847-7891 to learn more about special group rates.

Do you have a minimum age requirement to reserve a hotel room?

The minimum age to reserve a hotel room is 21 years old. A person of the minimum age requirement must be present at check-in time and become a registered guest in the room.

Is there a policy about children staying in the hotel or dining in the hotel restaurant?

Because the hotel does not offer gambling, there are no age restrictions. However, entry into the Casino does have age restrictions. Please see Casino House Rules for additional policies.

Can I reserve connecting rooms?

Special requests for rooms are accepted, but not guaranteed, based on availability the day of your arrival.

What services do you offer to those who have special needs or disabilities?

Potawatomi Hotel & Casino is proud to comply with the Americans With Disabilities Act (ADA). We have ADA rooms as well as hearing-impaired rooms to accommodate your needs. Please see the features below and specify your needs when reserving your room.

ADA bedroom features:

  • Lower bed height
  • Lower thermostat
  • Armoire with lower shelves for iron and hangers
  • Telephone with volume controls
  • Electronic room panel/hearing impaired in some rooms

ADA bathroom features:

  • Lower counter height
  • Grab bars in all bathroom areas
  • Shower seat attached to wall
  • Roll-in shower
  • Removable hand held shower wand

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Is smoking allowed in the Hotel?

No, the hotel property and all of our guest rooms are non-smoking. Smoking is only allowed on the gambling floor.

How do I find something I’ve lost or forgotten?

Assistance in finding a lost or forgotten item is available at our security desk on the casino floor.

What if I need to send or receive a package while I’m staying in the hotel?

Packages can be sent to:

Potawatomi Hotel & Casino
Attn: Hotel Front Desk
1611 W. Canal Street
Milwaukee, WI 53233

Please hold for: Name of Customer and arrival date.

Packages sent earlier than one week before your stay will not be accepted.

If you need assistance in mailing a package, please visit the Front Desk.

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How do I obtain a copy of my winnings and losses?

Get your win/loss statements here. Simply select the year (or multiple years) and download from the online portal.

In-person win/loss statements are also available; you can request statement(s) in-person at the casino’s Fire Keeper’s Club® Sky Booth (near the skywalk). Just bring a valid photo ID.

Can I bring my child to the Casino?

Individuals under 21 are not allowed on the casino floor.

Guests must be at least 18 years old to dine at the Menomonee Valley Food Court, Bella Italiana and Canal Street Café, unless accompanied by an adult (over 21), because these restaurants are located on the third floor of the Casino or within the Hotel. See Casino House Rules for additional policies.

Is smoking allowed inside the Casino?

Yes, smoking is allowed in designated areas, including on the main casino floor. Although the state smoking ban does not apply to facilities on tribal lands, including Wisconsin Native American casinos, several years ago the Casino voluntarily designated several areas as non-smoking: all the restaurants, banquet space, the skywalk area, The Northern Lights Theater and specifically designated non-smoking gambling areas such as the non-smoking section of bingo, the Sky Lounge for slots, the Poker Room and the Off-Track Betting Room. In addition, our hotel and all guest rooms are completely smoke-free.

Can I bring food into the Bingo Hall to celebrate special occasions?

The Bingo Department is happy to have guests celebrate special occasions in the Bingo Hall, however, only a cake or bakery item can be brought in, and notification must be made one week in advance. You can make a request by leaving a message at 414-847-7960 with the following information: your name, date requesting and contact information. The Bingo Department will contact you to inform you if your request is approved or denied. If your request is approved, you will be given an approval code.

What are my dining options?

Potawatomi Hotel & Casino offers seven unique restaurants including Bella Italiana, The Buffet, Canal Street Café, Dream Dance Steak, The Fire Pit Sports Bar & Grill, Menomonee Valley Food Court and RuYi. Click here to learn more.

If you are a guest of our hotel, you may also order room service.

How do I make a dining reservation?

You can make a reservation for Dream Dance Steak online or by calling 414-847-7883.

You can make a reservation for Bella Italiana online or by calling 414-847-7626.

Can I bring a minor on property to dine in your restaurants?

All dining guests must be at least 21 years old to dine at The Buffet, Dream Dance Steak, The Fire Pit and RuYi. Guests must be at least 18 years old to dine at the Bella Italiana, Canal Street Café or the Menomonee Valley Food Court unless accompanied by an adult (over 21), because these restaurants are located on the third floor of the Casino or within the Hotel.

See Casino House Rules for additional policies.

When do tickets go on sale for the artists performing at Potawatomi Hotel & Casino? It is not listed on your website.

A performance date is often listed on the artist’s website before the schedule is confirmed with The Northern Lights Theater. We suggest periodically checking the entertainment calendar on our website at for the latest information.

Where do I purchase tickets to one of your shows?

Tickets can be purchased at The Northern Lights Theater Box Office or at Ticketmaster locations. However, we suggest purchasing tickets online at Ticketmaster.com.

How old do you have to be to attend a show?

Guests must be at least 21 years old to attend performances at the Northern Lights Theater, The Fire Pit's side bar and Bar 360. See casino house rules for additional policies.

Do you sell gift certificates for gambling?

We do not offer gambling gift certificates for slots, table games, poker or off-track betting. Bingo gift certificates are available at any Fire Keeper's Club booth in the Casino. Bingo gift certificates may be purchased with cash or credit cards only. The certificates are issued in denominations of $10, $15, $20 and $25 and have an expiration date of one year.

Where can I purchase a dining gift card?

Dining gift cards may be purchased at any one of our dining venues or at Sweet Grass Gift Shop. The Fire Pit Sports Bar & Grill has the most accommodating hours to purchase the gift cards, but any dining venue sells gift cards during their normal hours of operation.

Can I purchase a hotel stay gift card?

Hotel stay gift cards cannot be purchased at this time, however we hope to offer them in time for the holidays.

How can I change/update my address?

Address changes must be made in person at our Fire Keeper’s Club booth located in the Grand Lobby. Please bring a valid photo ID.

Why have I not been receiving the emails I signed up for from the Casino?

Please verify that you have added admin@dmail.paysbig.com address to your address book or contact list. View the instructions here. If you have not added this deployment address to your address book, chances are that the email landed in your spam box or was blocked completely by your Internet service provider. Please contact your Internet service provider to ensure this is the case.

How do I remove myself from your mailing list?

You can learn more about how to opt-out of our mailings by reviewing our privacy policy.

Will the Casino donate an item for my company’s fundraiser?

Donation requests and information can be found on our website.

How do I apply for a job at Potawatomi Hotel & Casino?

Please visit the careers section of our website to see a list of available positions. You may apply online for one or several positions.

Do you have wheelchairs available?

We do have a limited number of wheelchairs available for our guests. You may obtain a wheelchair at the front entrance of the Hotel by the Valet Kiosk. There is no charge, but you will need valid identification. Individuals will also need to manage their own transport.

Use this mailing / shipping address for shipments into Potawatomi Hotel & Casino:

Potawatomi Hotel & Casino
1721 West Canal Street
Milwaukee, WI 53233
1-800-PAYSBIG or 1-800-729-7244

To deliver a package to a guest’s hotel room, the package(s) must have this information visible:

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  • Sender’s name, company name (if applicable), sender’s address and phone number
  • Guest’s name (please use only the name on the reservation), arrival date and/or reservation number
  • Guest’s contact phone number

To deliver items for a guest’s event, the package(s) or pallets must have this information visible:

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  • Sender’s name, company name (if applicable), sender’s address and phone number
  • Group, event or meeting name and date
  • Package recipient’s name
  • Package recipient’s phone number
  • Number of packages shipped

General Information:

  • All packages may be subject to inspection.
  • Boxes and parcels should arrive no earlier than one week (7 days) prior to the guest’s arrival or event.
  • Package and pallet counts, along with carrier and tracking information must be given to the Potawatomi Warehouse at 1-800-729-7244.
  • Upon receipt of goods, if Potawatomi Hotel & Casino cannot locate the package recipient’s current or future reservation, the item will be returned to sender or otherwise disposed of.
  • Should a package arrive after a guest’s departure or not be claimed during their stay, Potawatomi Hotel & Casino will attempt to contact the receiving guest.
  • If the recipient would like an item returned to them, Potawatomi Hotel & Casino will need a ship-to address and may request prepaid return labels or prepayment to cover the return shipping costs.
  • If Potawatomi Hotel & Casino is unable to reach the recipient, unclaimed packages will be disposed of 10 days after the end of the receiving guest’s stay or event.
  • Potawatomi Hotel & Casino is not responsible for the safe or timely arrival of any package you have sent to the property.
  • It is the guest’s responsibility to check with the carrier about arrival issues and to verify any package contents are intact.
  • Packages shipped after an event must be properly packaged and labeled.
  • All packages must have prepaid return labels.
  • Palletized shipments must be properly stacked and wrapped.
  • Within one business day of the event ending, a completed prepaid bill of lading must to be provided and the carrier scheduled to pick up. Pick-up hours are 6 a.m.–2 p.m., Monday–Friday.
  • Potawatomi Hotel & Casino accepts no liability for lost, stolen, or damaged boxes, parcels or palletizes items.

Drayage Shipping Fees:

Inbound / Outbound

  • $35 per box (UPS, Fed Ex, DHL, etc.)
  • $100 for pallets up to 48 inches long by 40 inches wide and maximum 84-inch height
  • $200 for pallets larger than 48 inches long by 40 inches wide and maximum 84-inch height
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Storage Fees (per week or partial week):

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  • $10 per box
  • $50 per pallet up to 48 inches long by 40 inches wide and maximum 84-inch height
  • $100 per pallet over 48 inches long by 40 inches wide and maximum 84-inch height
  • Storage longer than a week (7 days) before the event’s start date is only by special arrangement and based on availability

Should you have any further questions, please contact your Group Sales Person.